The High Q Digital Blog: Our Strategy, Your Brand. – HIGH Q DIGITAL
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The High Q Digital Blog: Our Strategy, Your Brand.

Brand Building Using Organic Growth Techniques

Clients always ask us about the best way to boost online presence organically, so let’s examine that in today’s blog post. Step #1 – Identify your target audience. Ask yourself who your target audience is and look for trending topics that speak to them. Social Media Management is entirely about tapping in on the issues that grab your audience’s attention. This, however, is only the beginning of a social media manager’s job. Step #2 – Create engaging media Once you know who you’re targeting and how to grab their attention, focus on creating engaging content that your audience will react to, like, share and tell their friends...

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What Story Does Your Social Media Tell?

When constructing your social media presence, always ask "What story am I telling with my media?" While getting your point across is important, it's even more crucial that your social media marketing efforts do not feel like an overt advertisement. In any social media management project, your content must remain clear, consistent and welcoming. Does your Instagram feed have a filter? Are you using different filters? Always remember that your audience will appreciate consistent visual aesthetic and streamline your content as such. When managing your presence, social media managers must ask themselves: "What is the voice of my brand? Is it younger? Older? Earnest? Playful?" While you do want...

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The World of Social Media at High Q Digital

A Picture is Worth A Thousand Words

It is often said that a picture is worth a thousand words. When it comes to your brand, posting engaging photos on social media is crucial in order to capture a potential users’ attention. People will like a page or follow an account, and even share content if they are shown eye-catching shots that stand out from the clutter. There has been a clear shift of preferences in content on social media, and visual media has become more important than ever. On average, users across social media platforms are more likely to like and share posts containing photos over any other kind of content. The word-of-mouth marketing created...

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