A Picture is Worth A Thousand Words
It is often said that a picture is worth a thousand words. When it comes to your brand, posting engaging photos on social media is crucial in order to capture a potential users’ attention. People will like a page or follow an account, and even share content if they are shown eye-catching shots that stand out from the clutter.
There has been a clear shift of preferences in content on social media, and visual media has become more important than ever. On average, users across social media platforms are more likely to like and share posts containing photos over any other kind of content. The word-of-mouth marketing created by these shares is incredibly valuable, as it can create new customers who are incredibly devoted to a brand.
Because consumers pay close attention to posts by accounts they follow, social media management, especially in the way of photos, is key in ensuring a company’s success. Photos that are low quality, dull, or monochromatic can deter potential fans away, while vivid and interesting photos can stimulate a user and increase their lifetime value. In an age where social media marketing has become an integral part of general marketing strategy, it is critical to understand how to best utilize visual media on social media platforms in order to create loyal customers.
High Q Digital offers free consultations, so if you’re unsure on where to begin with creating a visually appealing brand, just shoot us an email to Hello (at) HighQDigital.com we’ll be more than happy to help!